:root {
    --paper: #F2F3EF;
    --surface: #FFFFFF;
    --ink: #12151A;
    --muted: #5B6169;
    --faint: #8B9096;
    --line: #DEDCD3;
    --yes: #0E7C4A;
    --yes-bg: #E7F3EC;
    --no: #C23B3B;
    --no-bg: #FBEAEA;
    --accent: #2451E0;
    --accent-ink: #0E2C8C;
    --radius: 14px;
    --max: 1180px;
  }

  * {
    box-sizing: border-box;
  }

  html {
    scroll-behavior: smooth;
  }

  body {
    margin: 0;
    font-family: 'IBM Plex Sans', sans-serif;
    background: var(--paper);
    color: var(--ink);
    -webkit-font-smoothing: antialiased;
    font-feature-settings: "tnum" 1;
  }

  img,
  svg {
    display: block;
    max-width: 100%;
  }

  a {
    color: inherit;
    text-decoration: none;
  }

  .wrap {
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 24px;
  }

  .eyebrow {
    font-size: 12px !important;
    font-weight: 600;
    letter-spacing: .14em;
    text-transform: uppercase;
    color: var(--muted);
  }

  h1,
  h2,
  h3,
  h4 {
    margin: 0;
    font-weight: 600;
    letter-spacing: -0.02em;
  }

  p {
    margin: 0;
    color: var(--muted);
    line-height: 1.6;
  }

  .hairline {
    border: none;
    border-top: 1px solid var(--line);
    margin: 0;
  }

  /* ---------- NAV ---------- */
  nav {
    position: sticky;
    top: 0;
    z-index: 50;
    background: rgba(240, 242, 255, 0.88);
    backdrop-filter: blur(10px);
    border-bottom: 1px solid var(--line);
  }

  .nav-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 10px 24px;
    max-width: var(--max);
    margin: 0 auto;
  }

  .logo {
    display: flex;
    align-items: center;
    gap: 10px;
    font-weight: 700;
    font-size: 18px;
    letter-spacing: -0.01em;
  }

  .logo .dot {
    width: 10px;
    height: 10px;
    border-radius: 2px;
    background: var(--accent);
    transform: rotate(45deg);
  }

  .nav-links {
    display: flex;
    gap: 24px;
    font-size: 14px;
    font-weight: 500;
    color: var(--muted);
  }

  .nav-links a:hover {
    color: var(--ink);
  }

  .btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 11px 22px;
    border-radius: 999px;
    font-weight: 600;
    font-size: 17px;
    cursor: pointer;
    border: 1px solid transparent;
    transition: transform .15s ease, box-shadow .15s ease;
  }

  .btn-primary {
    background: var(--accent);
    color: var(--paper);
  }

  .btn-primary:hover {
    transform: translateY(-1px);
    box-shadow: 0 6px 16px rgba(18, 21, 26, 0.18);
  }

  .btn-ghost {
    border-color: var(--line);
    color: var(--no-bg);
    background: transparent;
  }

  .btn-ghost:hover {
    border-color: var(--ink);
  }

  .menu-toggle {
    display: none;
    background: none;
    border: none;
    cursor: pointer;
    padding: 6px;
  }

  /* ---------- HERO ---------- */
  .hero {
    padding: 72px 0 40px;
    background-color: #0E2C8C;
  }

  .hero-grid {
    display: grid;
    grid-template-columns: 1fr 2fr;
    gap: 26px;
    align-items: center;
    color: #fff;
  }

  .hero h1 {
    font-size: 42px;
    line-height: 1.2;
  }

  .hero h1 em {
    color: var(--no-bg);
  }

  .hero p.lead {
    margin-top: 20px;
    font-size: 17px;
    color: #fff;
  }

  .hero-cta {
    display: flex;
    gap: 14px;
    margin-top: 32px;
    flex-wrap: wrap;
    align-items: center;
  }

  .fine {
    font-size: 12px;
    color: var(--no-bg);
    margin-top: 14px;
  }

  .ticker-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 18px;
    box-shadow: 0 20px 45px -25px rgba(18, 21, 26, 0.35);
  }

  .ticker-head {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 2px 4px 14px;
  }

  .ticker-head span {
    font-size: 12px;
    font-weight: 600;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--faint);
  }

  .live {
    display: flex;
    align-items: center;
    gap: 6px;
    font-size: 12px;
    font-weight: 600;
    color: var(--yes);
  }

  .live .blip {
    width: 7px;
    height: 7px;
    border-radius: 50%;
    background: var(--yes);
    animation: pulse 1.6s infinite;
  }

  @keyframes pulse {

    0%,
    100% {
      opacity: 1;
    }

    50% {
      opacity: .35;
    }
  }

  .market-row {
    padding: 14px 4px;
    border-top: 1px solid var(--line);
  }

  .market-row:first-child {
    border-top: none;
  }

  .market-top {
    display: flex;
    justify-content: space-between;
    align-items: baseline;
    gap: 10px;
    margin-bottom: 8px;
  }

  .market-q {
    font-size: 14px;
    font-weight: 500;
    line-height: 1.4;
  }

  .market-pct {
    font-size: 14.5px;
    font-weight: 700;
    font-variant-numeric: tabular-nums;
    white-space: nowrap;
  }

  .bar {
    height: 8px;
    border-radius: 5px;
    background: var(--no-bg);
    overflow: hidden;
    display: flex;
  }

  .bar-fill {
    height: 100%;
    background: var(--yes);
    border-radius: 5px 0 0 5px;
  }

  .market-legend {
    display: flex;
    justify-content: space-between;
    margin-top: 6px;
    font-size: 11px;
    color: var(--faint);
    font-weight: 500;
  }

  /* ---------- STATS ---------- */
  .stats {
    background-color: #0E2C8C;
    padding: 36px 0;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }

  .stats-grid {
    display: grid;
    color: var(--no-bg);
    grid-template-columns: repeat(4, 1fr);
    gap: 24px;
    text-align: left;
  }

  .stat-num {
    text-align: center;
    font-size: 32px;
    font-weight: 700;
    font-variant-numeric: tabular-nums;
    letter-spacing: -0.02em;
  }

  .stat-label {
    text-align: center;
    font-size: 15px;
    margin-top: 4px;
  }

  /* ---------- SECTION generic ---------- */
  section {
    padding: 48px 0;
  }

  .section-head {
    max-width: 680px;
    margin-bottom: 52px;
  }

  .section-head h2 {
    font-size: 34px;
    margin-top: 10px;
    letter-spacing: -0.02em;
  }

  .section-head p {
    margin-top: 14px;
    font-size: 17px;
  }

  .section-head.center {
    margin-left: auto;
    margin-right: auto;
    text-align: center;
  }

  /* ---------- HOW IT WORKS ---------- */
  .steps {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 40px;
  }

  .step {
    position: relative;
    padding-top: 20px;
    border-top: 1px solid var(--line);
  }

  .step-num {
    font-size: 15px;
    font-weight: 600;
    color: var(--accent);
    letter-spacing: .05em;
  }

  .step h3 {
    font-size: 20px;
    margin-top: 14px;
  }

  .step p {
    margin-top: 10px;
    font-size: 17.5px;
  }

  .step-icon {
    margin-top: 18px;
  }

  /* ---------- WHY DIFFERENT ---------- */
  .diff-wrap {
    display: grid;
    grid-template-columns: 0.85fr 1.15fr;
    gap: 56px;
    align-items: start;
  }

  .diff-visual {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px;
  }

  .diff-scale {
    display: flex;
    flex-direction: column;
    gap: 16px;
  }

  .diff-scale-row {
    display: flex;
    align-items: center;
    gap: 12px;
  }

  .diff-scale-label {
    width: 110px;
    font-size: 12px;
    font-weight: 600;
    color: var(--muted);
    flex-shrink: 0;
  }

  .diff-scale-bar {
    flex: 1;
    height: 10px;
    border-radius: 6px;
    background: var(--paper);
    overflow: hidden;
  }

  .diff-scale-fill {
    height: 100%;
    border-radius: 6px;
  }

  .diff-list {
    display: flex;
    flex-direction: column;
    gap: 26px;
  }

  .diff-item {
    display: flex;
    gap: 16px;
  }

  .diff-item .num {
    font-size: 15px;
    font-weight: 700;
    color: var(--accent);
    width: 28px;
    flex-shrink: 0;
    padding-top: 2px;
  }

  .diff-item h4 {
    font-size: 17.5px;
  }

  .diff-item p {
    font-size: 17px;
    margin-top: 6px;
  }

  /* ---------- CATEGORIES ---------- */
  .cat-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
  }

  .cat-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
    transition: transform .18s ease, box-shadow .18s ease;
  }

  .cat-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 20px 40px -28px rgba(18, 21, 26, 0.4);
  }

  .cat-art {
    height: 152px;
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .cat-art img{
    width: 100%;
    height: 100%;
    object-fit: cover;
  }

  .cat-body {
    padding: 20px;
    border-top: 1px solid var(--line);
  }

  .cat-body h3 {
    font-size: 17px;
  }

  .cat-meta {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-top: 14px;
  }

  .cat-count {
    font-size: 12px;
    color: var(--faint);
    font-weight: 500;
  }

  .cat-pct {
    font-size: 12px;
    font-weight: 700;
    color: var(--yes);
    font-variant-numeric: tabular-nums;
  }

  /* ---------- WALKTHROUGH ---------- */
  .walk-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
  }

  .walk-scenario {
    padding: 24px 28px;
    background: #FAFAF7;
    border-bottom: 1px solid var(--line);
  }

  .walk-scenario p {
    font-size: 17.5px;
    color: var(--ink);
  }

  .walk-steps {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
  }

  .walk-step {
    padding: 26px 24px;
    border-right: 1px solid var(--line);
  }

  .walk-step:last-child {
    border-right: none;
  }

  .walk-step .tag {
    font-size: 11px;
    font-weight: 700;
    letter-spacing: .06em;
    text-transform: uppercase;
    color: var(--accent);
  }

  .walk-step h4 {
font-size: 17px;
    margin-top: 10px;
  }

  .walk-step p {
    font-size: 15px;
    margin-top: 8px;
  }

  .walk-price {
    font-size: 24px;
    font-weight: 700;
    font-variant-numeric: tabular-nums;
    margin-top: 12px;
  }

  .walk-outcomes {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-top: 1px solid var(--line);
  }

  .walk-outcome {
    padding: 24px 28px;
  }

  .walk-outcome:first-child {
    border-right: 1px solid var(--line);
  }

  .walk-outcome .tag {
    font-size: 11px;
    font-weight: 700;
    letter-spacing: .06em;
    text-transform: uppercase;
  }

  .walk-outcome.yes .tag {
    color: var(--yes);
  }

  .walk-outcome.no .tag {
    color: var(--no);
  }

  .walk-outcome .num {
    font-size: 28px;
    font-weight: 700;
    margin-top: 8px;
    font-variant-numeric: tabular-nums;
  }

  .walk-outcome p {
font-size: 17px;
    margin-top: 6px;
  }

  /* ---------- FEATURES ---------- */
  .feat-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1px;
    background: var(--line);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
  }

  .feat {
    background: var(--surface);
    padding: 28px 22px;
  }

  .feat h3 {
font-size: 17px;
    margin-top: 16px;
  }

  .feat p {
font-size: 17px;
    margin-top: 8px;
  }

  /* ---------- PROS & CONS ---------- */
  .pc-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 22px;
  }

  .pc-card {
    border-radius: var(--radius);
    padding: 28px;
    border: 1px solid var(--line);
  }

  .pc-card.pros {
    background: var(--yes-bg);
  }

  .pc-card.cons {
    background: var(--no-bg);
  }

  .pc-card h3 {
    font-size: 17px;
    display: flex;
    align-items: center;
    gap: 8px;
  }

  .pc-list {
    list-style: none;
    padding: 0;
    margin: 20px 0 0;
    display: flex;
    flex-direction: column;
    gap: 14px;
  }

  .pc-list li {
    display: flex;
    gap: 10px;
    font-size: 17px;
    color: var(--ink);
    line-height: 1.5;
  }

  .pc-list li svg {
    flex-shrink: 0;
    margin-top: 2px;
  }

  /* ---------- SOCIAL COMPARE ---------- */
  .social-grid {
    display: grid;
    grid-template-columns: 1fr auto 1fr;
    gap: 0;
    align-items: stretch;
  }

  .social-col {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px;
  }

  .social-col.against {
    opacity: 0.85;
  }

  .social-vs {
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 0 20px;
    font-size: 12px;
    font-weight: 700;
    color: var(--faint);
    letter-spacing: .08em;
  }

  .social-col h4 {
    font-size: 17.5px;
  }

  .social-col ul {
    list-style: none;
    padding: 0;
    margin: 16px 0 0;
    display: flex;
    flex-direction: column;
    gap: 12px;
  }

  .social-col li {
font-size: 17px;
    color: var(--muted);
    padding-left: 16px;
    position: relative;
    line-height: 1.5;
  }

  .social-col li:before {
    content: '';
    position: absolute;
    left: 0;
    top: 8px;
    width: 6px;
    height: 6px;
    border-radius: 50%;
  }

  .social-col.for li:before {
    background: var(--yes);
  }

  .social-col.against li:before {
    background: var(--no);
  }

  /* ---------- COMPARISON ---------- */
  table {
    width: 100%;
    border-collapse: collapse;
    background: var(--surface);
    border-radius: var(--radius);
    overflow: hidden;
    border: 1px solid var(--line);
  }

  th,
  td {
    padding: 16px 20px;
    text-align: left;
    font-size: 17.5px;
    border-bottom: 1px solid var(--line);
  }

  th {
    font-size: 12px;
    text-transform: uppercase;
    letter-spacing: .07em;
    color: var(--faint);
    font-weight: 600;
    background: #FAFAF7;
  }

  tr:last-child td {
    border-bottom: none;
  }

  td.yes {
    color: var(--yes);
    font-weight: 600;
  }

  td.no {
    color: var(--faint);
  }

  .row-label {
    font-weight: 500;
  }

  /* ---------- CATEGORY EXPLAIN ---------- */
  .explain-list {
    display: flex;
    flex-direction: column;
  }

  .explain-row {
    display: grid;
    grid-template-columns: 64px 1fr;
    gap: 24px;
    padding: 28px 0;
    border-top: 1px solid var(--line);
  }

  .explain-row:last-child {
    padding-bottom: 0;
  }

  .explain-icon {
    width: 56px;
    height: 56px;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
  }

  .explain-row h4 {
    font-size: 18px;
  }

  .explain-row p {
    font-size: 17.5px;
    margin-top: 8px;
    max-width: 70ch;
  }

  .explain-tags {
    display: flex;
    gap: 8px;
    margin-top: 12px;
    flex-wrap: wrap;
  }

  .explain-tag {
    font-size: 11.5px;
    font-weight: 500;
    color: var(--muted);
    background: var(--paper);
    border: 1px solid var(--line);
    padding: 4px 10px;
    border-radius: 999px;
  }

  /* ---------- RESPONSIBLE TIPS ---------- */
  .tips-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }

  .tip-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 24px;
  }

  .tip-num {
    font-size: 12px;
    font-weight: 700;
    color: var(--accent);
  }

  .tip-card h4 {
    font-size: 17.5px;
    margin-top: 10px;
  }

  .tip-card p {
font-size: 17px;
    margin-top: 8px;
  }

  .help-box {
    margin-top: 32px;
    background: var(--surface);
    border: 1px dashed var(--line);
    border-radius: var(--radius);
    padding: 22px 26px;
  }

  .help-box p {
font-size: 17px;
  }

  .help-box strong {
    color: var(--ink);
  }

  /* ---------- PERSONAS ---------- */
  .persona-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
  }

  .persona-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px;
  }

  .persona-icon {
    width: 44px;
    height: 44px;
    border-radius: 10px;
    background: var(--paper);
    display: flex;
    align-items: center;
    justify-content: center;
  }

  .persona-card h4 {
    font-size: 17px;
    margin-top: 16px;
  }

  .persona-card p {
font-size: 17px;
    margin-top: 8px;
  }

  .persona-fit {
    display: inline-block;
    margin-top: 14px;
    font-size: 11.5px;
    font-weight: 600;
    color: var(--yes);
    background: var(--yes-bg);
    padding: 4px 10px;
    border-radius: 999px;
  }

  /* ---------- FAQ ---------- */
  .faq-grid {
    columns: 2;
    column-gap: 48px;
  }

  details {
    border-top: 1px solid var(--line);
    padding: 18px 0;
    break-inside: avoid;
  }

  .faq-grid details:last-child {
    border-bottom: 1px solid var(--line);
  }

  summary {
    cursor: pointer;
    font-weight: 500;
    font-size: 17.5px;
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 12px;
  }

  summary::-webkit-details-marker {
    display: none;
  }

  summary:after {
    content: '+';
    font-size: 20px;
    color: var(--faint);
    font-weight: 300;
    flex-shrink: 0;
  }

  details[open] summary:after {
    content: '–';
  }

  details p {
    margin-top: 12px;
font-size: 17px;
    line-height: 1.6;
  }

  /* ---------- CTA BAND ---------- */
  .cta-band {
    background: var(--ink);
    color: var(--paper);
    border-radius: 20px;
    padding: 56px;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 32px;
  }

  .cta-band h2 {
    color: var(--paper);
    font-size: 30px;
  }

  .cta-band p {
    color: #AEB2B9;
    margin-top: 10px;
  }

  .cta-band .btn-primary {
    background: var(--paper);
    color: var(--ink);
  }

  /* ---------- DISCLOSURE ---------- */
  .disclosure {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 28px 32px;
  }

  .disclosure h3 {
    font-size: 17px;
    text-transform: uppercase;
    letter-spacing: .06em;
  }

  .disclosure p {
    font-size: 15px;
    margin-top: 10px;
  }

  .disclosure p+p {
    margin-top: 8px;
  }

  /* ---------- FOOTER ---------- */
  footer {
    border-top: 1px solid var(--line);
    padding: 40px 0;
  }

  .footer-inner {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 16px;
  }

  .footer-links {
    display: flex;
    gap: 22px;
    font-size: 15px;
    color: var(--muted);
  }

  .footer-links a:hover {
    color: var(--ink);
  }

  .copyright {
    font-size: 12px;
    color: var(--faint);
  }

  /* ---------- RESPONSIVE ---------- */
  @media (max-width:900px) {
    .hero-grid {
      grid-template-columns: 1fr;
      gap: 40px;
    }

    .hero h1 {
      font-size: 38px;
    }

    .stats-grid {
      grid-template-columns: repeat(2, 1fr);
      row-gap: 28px;
    }

    .steps {
      grid-template-columns: 1fr;
      gap: 32px;
    }

    .cat-grid {
      grid-template-columns: repeat(2, 1fr);
    }

    .feat-grid {
      grid-template-columns: repeat(2, 1fr);
    }

    .nav-links {
      display: none;
    }

    .menu-toggle {
      display: block;
    }

    .cta-band {
      flex-direction: column;
      text-align: center;
      padding: 40px 28px;
    }

    section {
      padding: 40px 10px;
    }

    .diff-wrap {
      grid-template-columns: 1fr;
      gap: 32px;
    }

    .walk-steps {
      grid-template-columns: 1fr 1fr;
    }

    .walk-step {
      border-bottom: 1px solid var(--line);
    }

    .walk-outcomes {
      grid-template-columns: 1fr;
    }

    .walk-outcome:first-child {
      border-right: none;
      border-bottom: 1px solid var(--line);
    }

    .pc-grid {
      grid-template-columns: 1fr;
    }

    .social-grid {
      grid-template-columns: 1fr;
    }

    .social-vs {
      padding: 14px 0;
    }

    .tips-grid {
      grid-template-columns: 1fr 1fr;
    }

    .persona-grid {
      grid-template-columns: 1fr 1fr;
    }

    .faq-grid {
      columns: 1;
    }

    .explain-row {
      grid-template-columns: 48px 1fr;
    }
  }

  @media (max-width:560px) {
    .hero h1 {
      font-size: 30px;
    }

    .wrap {
      padding: 0 18px;
    }

    .stats-grid {
      grid-template-columns: 1fr 1fr;
    }

    .cat-grid {
      grid-template-columns: 1fr;
    }

    .feat-grid {
      grid-template-columns: 1fr;
    }

    table {
      font-size: 12px;
    }

    th,
    td {
      padding: 12px 10px;
    }

    .cta-band {
      border-radius: 14px;
    }

    .section-head h2 {
      font-size: 26px;
    }

    .walk-steps {
      grid-template-columns: 1fr;
    }

    .tips-grid {
      grid-template-columns: 1fr;
    }

    .persona-grid {
      grid-template-columns: 1fr;
    }

    .diff-scale-label {
      width: 84px;
      font-size: 11px;
    }
    th, td {
    font-size: 10px;
    }
    .footer-links{
      flex-direction: column;
    }
  }